In this age of social media, it is not just the quality and uniqueness of the content that matters. The visual appeal of the content is also essential to grab the attention of your target audience. Visual content catches the eye quicker than text, and that is why social media platforms are heavily reliant on it. The power of visual content on social media platforms is becoming more apparent, and for individuals or businesses looking to make an impression or make sales, it’s an excellent tool to have in your arsenal.
Visual content includes a whole range of media, from photos to infographics, animated videos, and more. The internet is home to an information overload, and visual content helps to cut through the clutter and provides the audience with quick and easy to understand information. Social media platforms are consistently improving their image and video capabilities, offering more creative outlets for users and making visual content more attractive to them.
Visual content leaves a lasting impact on the memory of the audience. Researchers have found that people remember 80% of what they see and do, in comparison to only 20% of what they read. It’s why brands leverage visual content to create experiences that can cement their message in the minds of their audience long after the viewer’s engagement with the brand. Marketers are aware of this and use visual content to communicate their brand’s identity effectively.
Visual content is also shareable, and that is why it should be a crucial part of businesses’ or individuals’ social media strategies. When people can see your products or services in action, they are more likely to engage and share it with their network. According to Hubspot, social media posts that feature images saw 94% more views than texts alone. The virality of visual content can exponentially expand your visibility and reach among your target audience.
Social media platforms offer a wealth of opportunities to leverage the power of visual content effectively. Instagram, for instance, is known for its strong focus on visual content, boasting over a billion active users. Its photo-centric features, including Instagram stories and photo upload capability, make it the ideal platform to showcase your visual content. Facebook, Tiktok, and Twitter also offer an array of features to engage with visual content.
The power of visual content is undeniable, and it has become an integral part of modern social media communication. As such, those looking to make an impact on social media must leverage its benefits. By adding compelling visual content into their social media strategy, businesses and individuals can engage with audiences in a way that text alone never could. By creating content that is easy to remember, shareable, and connects the audience to the business’s brand, an efficient and effective social media presence can be created.
